Concept Design & Visual Design
Life Blooms – Moments Grow like Flowers
I make video calls with my mom every day as I have lived abroad away from her for years. One day, mom - with great excitement - showed me from her phone camera a flower she found and placed in an used water bottle. It was pink camellia -- the kind that could not be more common in the region but mom was effused with joy with this new company at her desk. "It is particularly beautiful." she said. And I nodded.
I have always admired my mom for being able to appreciate the smallest things in life and find beauty and strength in them. And it is this particularly beautiful camellia my mom showed me that inspired this project.
Life Blooms is a bilingual public service campaign project that advocates for a positive life philosophy that nourishes small moments of life. Many moments in life sweep by seemingly without notice. Yet given time they slowly sprout within. One day one will be surprised to suddenly realize how many of them have bloomed, vibrantly like a flower. Time nourishes moments and moments nourish people and a life of depth. This project aims to remind the audience to nourish the small moments in life and let them bloom like flowers.
The campaign centers upon the copy "Hold infinity in the palm of your hand," a line from the well-known opening verse of Auguries of Innocence by the English poet William Blake, a part that speaks right to the core messages of the campaign:
"To see a World in a Grain of Sand, And a Heaven in a Wild Flower
Hold Infinity in the palm of your hand, And Eternity in an hour"
Hold Infinity in the palm of your hand, And Eternity in an hour"
The central visuals of the campaign consist of hand-drawn illustrations and animation that translate the campaign messages into approachable designs that engage the audience. In the animation, the palm of the hand sprouts and grows as it closes the grip, eventually morphing into a bright camellia. The transition implies how simple, everyday moments in life can grow into something beautiful -- the magic and the agency lie in the palm of your hand.
The campaign posters further break down the animation into three stages, conveying the messages respectively through Chinese characters: Let the moments slowly sprout (让美好的瞬间慢慢发芽), Happiness in a blooming flower (幸福如花儿一般), Bits and Pieces into a Life of Flowers (点点滴滴化作如花人生). By combining both English messages and Chinese characters, the campaign also speaks to a larger audience that invites a multilingual engagement beyond borders.
