Visual identity, Logo Animation, Web & Expo design
Help eWatt renew its brand for better recognition
Client: eWatt Smart Power Systems Oy
March, April 2024 & 2025
Based in Jyväskylä, eWatt Smart Power Systems Oy is a pioneering startup company that offers energy efficiency solutions to properties. The goal of the 2024 rebranding project is to build a creative, approachable visual identity that matches the company vision and stands out from the visual looks common in the energy efficiency industry. Despite the tight timeline of the project, the final delivery, including two flyers for a local business fair, was very much to eWatt's satisfaction.
During the spring of 2025, I was lucky to have another collaboration with eWatt. This time we aimed to further enhance the brand image, where I created a full brand guidebook, roll-up design, sales presentations & renovated the eWatt website to align with the new look.
Logo Concept (2024)
The bold and steady typeface choice for the text logo showcases the ambition of the startup company and its potential. Clear, simple and avant-garde, a modern color palette of four brand colors was designed to demonstrate eWatt's pursuit of professionalism and innovation.
The logo animation project (2025) aims to show how eWatt services refresh/re-shape the use of electricity in real estates. The flashing characters in yellow and green represent how electricity usage is being transformed, as eWatt services accurately monitors and optimizes the use of electricity for a greener future.
Jyväskylän Rakennusmessut 2024 & Itä-Suomen Energiapäivät 2025
For eWatt's participation in the Construction Fair (Jyväskylän Rakennusmessut 2024) at Paviljonki in Jyväskylä, and Itä-Suomen Energiapäivät 2025, I helped produced visual materials for better publicity, including rollups, flyers and exhibition walls.
The final comment from the company representatives is "Erinomainen! (Outstanding!)" I was also invited by the company to the Fair to personally see my design turnouts.
